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How is it different?
In order to find success on short form video platforms (TikTok, Instagram Reels, YouTube Shorts) you need engaging content.
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Viewers can easily swipe past boring ads - which means in order to be seen you need to keep the viewers attention more so then any other format.
Short-form video is the top social media format used by 54% of social media marketers
The biggest challenge marketers face on social media is creating engaging content
What does it take to create engaging short form videos?
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